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Santa Cruz Coach Named Finalist For Positive Coaching Alliance National Youth Sports Awards
Felipe Juaregui up for honor at dinner featuring sports celebrities

January 25, 2006, Stanford, CA – Felipe Juaregui, a coach with the Santa Cruz City Youth Soccer Club, has been named a finalist for Positive Coaching Alliance’s coveted Double-Goal CoachTM Award for his positive impact on youth athletes. PCA will honor five coaches from around the U.S. at the Fifth Annual Positive Coaching Alliance National Youth Sports Awards dinner at Stanford University on Friday, March 24.

“Becoming one of our 20 finalists is a great tribute to Felipe’s work with youth athletes, considering he is one of about 4 million youth sports coaches nationwide,” said Jim Thompson, PCA’s founder and executive director. “That alone makes him a winner. More importantly, Felipe’s work with youth athletes makes them winners.”

The award honors youth sports coaches who best exemplify the Double-Goal Coach, whose first goal is winning, and whose second, more important goal is teaching life lessons through sports.

“At our last game this season, after the customary line-up to high-five the opposing team, Coach Felipe had the presence of mind to regather our boys and tell them, ‘Hey, we forgot someone very important,’ ” reads a letter PCA received from a parent of a player on Juaregui’s team, nominating Juaregui for an award. “He had them all go and high-five an (opponent) who was sitting on the sideline after being injured.”

Highlighting the awards ceremony will be Bill Walsh, legendary San Francisco 49ers coach and interim athletic director at Stanford University; Ted Leland, former athletic director of Stanford University, who will receive a lifetime achievement award; Joy Fawcett, Olympic soccer gold medalist and World Cup champion; and Olympic basketball gold medalist Jennifer Azzi. Last year’s event was sold out – tickets are currently available for purchase at

A committee of four college coaches from Haverford College, Fresno State University, Stanford University and University of California-Berkeley will select the winners.

About Positive Coaching Alliance
Positive Coaching Alliance (PCA) is a Stanford University-based non-profit dedicated to transforming youth sports so sports can transform youth. Since 1998, PCA has conducted thousands of workshops nationwide for youth sports leaders, parents, coaches and athletes in an effort to ensure a youth sports culture that delivers a positive, character-building experience. Espousing Double-Goal Coach techniques – where the first goal is winning and the second, more important goal is teaching life lessons through sports – PCA has garnered support from National Advisory Board members Phil Jackson, Larry Brown, Doc Rivers, Dean Smith, Herm Edwards, Bill Walsh, Barry Zito, Alexi Lalas, Joy Fawcett, Bart Conner, Nadia Comaneci and other noted athletes, coaches, and academic and business leaders.